But if you click on it, Netflix will prompt you to choose an ad-free plan to watch it. A quick note on the thumbnail lets you know the title is unavailable due to licensing. In Netflix's case, this means you have to upgrade to an ad-free account. This content is marked with a lock icon, similar to Peacock Free's setup where the symbol indicates which titles are behind a paywall. Prior to launch, Netflix said that some titles would not be available on the ad-supported version due to licensing restrictions. This is comparable to other platforms like Max and Hulu which require you to have an ad-free subscription to download. Though you can watch in HD, you can't download any content for offline viewing. What's missing from Netflix's ad-based plan? But there is a countdown clock that tells you how long each break will last. If you don't see the dots, there aren't any commercials in that particular piece of content. Yellow dots on the progress bar indicate when and how many ad breaks will appear in a TV show or movie. The ads do not operate as pop-up surprises. I did not notice any commercials on kid-friendly content I tested in the adult profile for shows like Avatar: The Last Airbender, Cocomelon, Raising Dion or Lego Ninjago: Masters of Spinjitsu. There was an M&Ms holiday-themed ad that syncs up with the current holiday season. Commercials for T-Mobile, Nyx, Cadillac, Progressive Insurance, Carnival's Funderstruck, Vaseline, Prada and Duracell were among those that aired. The streamer also seems to keep its word about ad variety, and barely saw the same commercial twice while watching one title. This seems to reflect Netflix's commitment to omit ads from new movies. Another Netflix original, Enola Holmes 2, only had a 30-second pre-roll of ads and no commercials during the film. When I watched the Netflix original Love is Blind, there was a 30-second pre-roll and four commercial breaks that lasted for 60 seconds each. 30-minute episodes of Attack on Titan and Cobra Kai only had two ad breaks. The last break ran for 1 minute total and contained two ads. After a 30-second pre-roll, there were four ad breaks, with the first three lasting 75 seconds each with three to four commercials. Smith had longer commercial breaks during its two-hour runtime.

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